Privacy policy

Who publishes this site?

kevinwilliams.ai is Kevin Williams’ personal site. It is published by kdfAegis LLC. This policy covers this site only.

What information does this site collect?

This site has no forms, accounts or comment areas, so it does not ask you for your name, email address or any other contact details.

On the live site, Google Tag Manager loads Google Analytics 4. Google Analytics records which pages you view and for how long, how far you scroll, the site that referred you, your approximate location (derived from your IP address by Google), your device and browser type, clicks on links to other sites (including the “Take the Snapshot” and “Book a conversation” buttons), and any file downloads or video plays. It sets two first-party cookies, _ga and _ga_D31LC0TLB9, which last up to two years and let it tell visits apart. We use these reports to understand which pages are useful.

Google processes this data under its own terms. See how Google uses information from sites or apps that use its services. You can block Google Analytics with the Google Analytics opt-out browser add-on or by blocking cookies in your browser.

Does this site respond to Do Not Track?

No. There is no common standard for Do Not Track signals, so this site and Google Analytics do not change their behavior when a browser sends one. The opt-out add-on and cookie controls above do work.

What happens when you follow a link off this site?

The “Book a conversation” links go to TidyCal, and the Snapshot assessment is hosted at ceoinflection.ascendlabs.ai by AscendAI. Snapshot links carry campaign parameters that tell the Snapshot it was reached from this site, including which page and button you used. Those services collect information under their own privacy policies. Third parties such as Google may collect information about your online activities over time and across different websites.

What about AI assistants?

Some AI browsers can use a search tool on this site to find Kevin’s articles. The site does not record what was asked or that the tool was used, and sends nothing about it to Google Analytics.

Is personal information sold?

No. kdfAegis LLC does not sell personal information or share it for cross-site advertising. This site is intended for business readers in the United States and is not directed to children under 13.

How will you learn about changes?

Changes are posted on this page with a new effective date.

How can you contact the publisher?

Write with any question or request about this policy or information collected on this site to: